Author: DA Communications Group | 8 May 2020<\/div>\n
<\/p>\n
To bring quality and affordable fish and fishery products to residents in Metro Manila and other urban areas in the country, amid the community quarantine due to Covid-19 pandemic, the Department of Agriculture (DA) conducts complementary initiatives under the \u201cKadiwa ni Ani at Kita\u201d marketing program, namely: \u2018isDA On-the-Go\u2019 and \u2018Seafood Kadiwa.\u2019<\/p>\n
The two Kadiwa projects sell fresh, frozen, or dried fish products that are cheaper than those sold in public wet markets and supermarkets. These include galunggong<\/em>, tilapia, bangus<\/em>, tulingan<\/em>, salay-salay<\/em>, pampano<\/em>, blue crabs, mackerel, cream dory, squid rings, mixed seafoods, tinapa<\/em>, and daing<\/em>, among others.<\/p>\n\u201cThrough \u2018isDA on the go\u2019 and \u2018Seafood Kadiwa,\u2019 we are making the fishers, fishpond owners, and consumers the real winners as we connect them directly, skipping traditional market layers or middlemen,\u201d said Agriculture Secretary William Dar.<\/p>\n
\u201cHence, the fishers and producers gain bigger profit, while consumers benefit from cheaper quality fish products,\u201d said the DA chief, adding that \u201cit is a \u2018win-win situation\u2019 for all players along the fishery supply chain.\u201d<\/p>\n
The \u2018Kadiwa ni Ani at Kita\u2019 marketing program was launched in September 2019, barely one month after Secretary Dar assumed office.<\/p>\n
The \u2018isDA on the go\u2019 is a project of the DA\u2019s Philippine Fisheries Development Authority (PFDA), while the \u2018Seafood Kadiwa\u2019 is handled by the Bureau of Fisheries and Aquatic Resources (BFAR).<\/p>\n
The \u2018isDA on the go\u2019 has three modalities: retailing market, Kadiwa partnership, and direct sales to groups, institutions, and villages.<\/p>\n
Retailing market is coursed through 18 Waltermart outlets in the NCR and nearby towns, while Kadiwa partnership is a tie-up with \u2018Kadiwa on Wheels\u2019 of the DA\u2019s Agricultural Training Institute (ATI) and Philippine Coconut Authority (PCA).<\/p>\n
The PFDA, as of May 5, has sold a total of 33,685 kilos of fish and fishery products, benefiting more than 526,000 persons in 35 barangays and communities.<\/p>\n
Meanwhile, the \u2018Seafood Kadiwa\u2019 of the BFAR has served, as of May 6, 420 barangays in 42 municipalities and eight cities nationwide.<\/p>\n
In Metro Manila, specifically in Makati and Quezon City, \u2018Seafood Kadiwa\u2019 outlets have to date sold 2,350 kilos of fresh fish, benefiting about 42,000 individuals, the BFAR reported.<\/p>\n
\u201cWe want to institutionalize both \u2018isDA on the go\u2019 and \u2018Seafood Kadiwa\u2019 even after the Covid-19 crisis to continuously provide our countrymen adequate supply of quality and affordable fish and fishery products,\u201d Secretary Dar concluded. ### (Rita dela Cruz, StratComms)<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Author: DA Communications Group | 8 May 2020 To bring quality and affordable fish and fishery products to residents in Metro Manila and other urban areas in the country, amid the community quarantine due to Covid-19 pandemic, the Department of Agriculture (DA) conducts complementary initiatives under the \u201cKadiwa ni Ani at Kita\u201d marketing continue reading…<\/a><\/p>\n","protected":false},"author":4,"featured_media":13720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[276,534,455,536,535],"class_list":["post-13718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-bureau-of-fisheries-and-aquatic-resources","tag-isda-on-the-go","tag-kadiwa-ni-ani-at-kita","tag-philippine-fisheries-development-authority","tag-seafood-kadiwa"],"yoast_head":"\nDA offers quality, affordable fish via \u2018isDA on the go\u2019 and \u2018Seafood Kadiwa\u2019 (repost) - 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