  {"id":18078,"date":"2023-06-13T16:28:41","date_gmt":"2023-06-13T08:28:41","guid":{"rendered":"http:\/\/www.pcaf.da.gov.ph\/?p=18078"},"modified":"2023-06-13T16:31:30","modified_gmt":"2023-06-13T08:31:30","slug":"coconut-stakeholder-says-the-real-problem-of-the-industry-is-marketing-and-processing","status":"publish","type":"post","link":"https:\/\/pcaf.da.gov.ph\/index.php\/2023\/06\/13\/coconut-stakeholder-says-the-real-problem-of-the-industry-is-marketing-and-processing\/","title":{"rendered":"Coconut stakeholder says \u2018the real problem of the industry is marketing and processing\u2019"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18079\" src=\"https:\/\/pcaf.da.gov.ph\/wp-content\/uploads\/2023\/06\/Article_06.06.2023_NSC-on-Coconut-1024x1024.png\" alt=\"\" width=\"2560\" height=\"2560\" srcset=\"https:\/\/pcaf.da.gov.ph\/wp-content\/uploads\/2023\/06\/Article_06.06.2023_NSC-on-Coconut-1024x1024.png 1024w, https:\/\/pcaf.da.gov.ph\/wp-content\/uploads\/2023\/06\/Article_06.06.2023_NSC-on-Coconut-300x300.png 300w, https:\/\/pcaf.da.gov.ph\/wp-content\/uploads\/2023\/06\/Article_06.06.2023_NSC-on-Coconut-277x277.png 277w, https:\/\/pcaf.da.gov.ph\/wp-content\/uploads\/2023\/06\/Article_06.06.2023_NSC-on-Coconut-768x768.png 768w, https:\/\/pcaf.da.gov.ph\/wp-content\/uploads\/2023\/06\/Article_06.06.2023_NSC-on-Coconut-1536x1536.png 1536w, https:\/\/pcaf.da.gov.ph\/wp-content\/uploads\/2023\/06\/Article_06.06.2023_NSC-on-Coconut-2048x2048.png 2048w, https:\/\/pcaf.da.gov.ph\/wp-content\/uploads\/2023\/06\/Article_06.06.2023_NSC-on-Coconut-500x500.png 500w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">During the National Sectoral Committee (NSC) on Coconut\u2019s second quarter meeting on June 6, 2023, a private stakeholder claimed that the main problem of the white copra industry is the lack of marketing and processing interventions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe local industry should focus on updating its marketing strategies, including packaging and labeling, to avoid being left behind by competitors\u201d, said Francisco Rubio of GreenLife Coconut Products Philippines, Inc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The concern was raised while discussing the recently endorsed Resolution No. 03, Series of 2023, which recommends establishing more white copra oil mill plants and strengthening initiatives for developing technologies and marketing strategies for white copra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rubio also suggested promoting the utilization of available technologies for sustaining the production capacity of farmers and improving the low price of coconut products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Addressing the concern and the resolution, the Philippine Coconut Authority (PCA) informed the Committee that the establishment of white copra oil mill plants is included as a priority activity in the Coconut Farmers and Industry Development Plan (CFIDP).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Merliza Bonga of PCA reported that there are already 17 approved floor and electrical plans as well as two groundbreaking rites conducted in Guimaras and Aklan for the establishment of the oil mill plants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Committee agreed to hold a follow-through meeting with the PCA officials and other key stakeholders to discuss in detail the said resolution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, NSC on Coconut Chairperson Charles Avila reminded the PCA that early planning for marketing is vital in any production initiative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cStart thinking about how you will handle the marketing side because the worst part of any successful production is when you don\u2019t know where to bring it and sell it\u201d, Avila said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Committee then passed a policy resolution recommending to the Department of Agriculture, through the PCA, the conduct of a feasibility study on processing and marketing white copra. This aims to identify whether there is a sufficient and sustainable market for white copra and determine a fair price for both the farmers and the buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prior to the second quarter meeting, the NSC on Coconut also held a special meeting on June 5, 2023 to discuss the development of the Coconut Industry Roadmap.&nbsp;<strong>| JCL<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the National Sectoral Committee (NSC) on Coconut\u2019s second quarter meeting on June 6, 2023, a private stakeholder claimed that the main problem of the white copra industry is the lack of marketing and processing interventions. \u201cThe local industry should focus on updating its marketing strategies, including packaging and labeling, to avoid being left behind<a class=\"moretag\" href=\"https:\/\/pcaf.da.gov.ph\/index.php\/2023\/06\/13\/coconut-stakeholder-says-the-real-problem-of-the-industry-is-marketing-and-processing\/\"> continue reading&#8230;<!-- : Coconut stakeholder says \u2018the real problem of the industry is marketing and processing\u2019 --><\/a><\/p>\n","protected":false},"author":15,"featured_media":18079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[331,1342,1343],"class_list":["post-18078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-coconut","tag-copra","tag-white-copra"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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